The Dirt Devil packaging redesign introduces a bold and cohesive Visual Brand Language (VBL) that consistently represents the brand across all product categories. With a focus on creating a unified and instantly recognizable design, the new packaging elevates Dirt Devil's shelf presence, ensuring the brand stands out in competitive retail environments. The redesign emphasizes clear, direct communication of each product’s key features and benefits, allowing consumers to quickly grasp the value and performance of Dirt Devil products at a glance. This packaging not only captures attention but also ensures that Dirt Devil products remain distinct and unique on the shelf.