Collateral materials play a crucial role for many brands in guiding customers through their purchasing decisions. These materials serve as informative resources that not only highlight the individual features and benefits of products but also educate consumers on which products best suit their specific needs. Well-crafted collateral materials help clarify complex information, build brand trust, and ultimately influence buying choices by providing the necessary details for an informed decision. Below, you will find a few examples of collateral I have developed for various brands, showcasing how these materials effectively support both education and brand alignment.